Delivery businesses may see doubling of women workforce to 15%: ReportRead more at:https://econom

Synopsis

​​​​​​​​ The last year 2021 was marked by an increase in the focus of organisations on the delivery space to achieve gender parity at the workplace and this indicated a change in perception regarding the women workforce.

Hiring of blue-collar workers in various delivery businesses is expected to see strong growth aided by rising online shopping in 2022 due to the spread of coronavirus and attractive discounts offered by ecommerce players, according to a report.

2021 was marked by an increase in the focus of organisations on the delivery space to achieve gender parity at the workplace and this indicated a change in perception regarding the women workforce, according to a report by Vahan, an HR consultanc ..

Vahan witnessed rapid demand for delivery workers in the August-November first week period last year, fuelled by contests, discounts and incentives, running across the board around the IPL season and T20 World Cup, it said.

"A rapidly growing cohort of consumers identifies speed, convenience, and quality as the most important elements of a positive customer experience.

source:The Economic Times News (E-paper)